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Posted 1/11/2011
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http://www.facesofthedrugwar.com/faces-campaign/

Concerts + Dialogue + Media Marketing = Engagement
The Concerts

A series of 8 concerts in Canada, the US and Europe will feature major artists who support ending the war on drugs. During the concerts there will be intermittent videos and images that show the real victims of the war on drugs, along with brief appearances by celebrities, politicians, policy reformers and representatives of victims groups talking about why they support the end of the Drug War. A communications plan for each event will focus on local media and provide Drug War content, interviews with celebrities, policy reformers, victims groups and other supporters. Venues will be for audiences of 20,000 and up. International artists as well as local and national artists will be featured in each location.

Targeted cities are:

* Vancouver
* Toronto
* New York
* Los Angeles
* London
* Berlin
* Munich
* Washington D.C.